In today’s tight economy, utility companies are pressured to improve customer satisfaction, reduce costs, and protect the environment. A successful billing method helps Aqua America achieve all of these goals.
Aqua Online, the paperless billing solution, gives customers the option of receiving their water or wastewater bill electronically through the Aqua website. It also allows customers the option of paying their bill electronically. The system is convenient for customers, lowers paper and postage costs and saves trees.
The move to Aqua Online will bring rewards. According to a survey by PayItGreen, there is a direct connection between paperless billing and customer satisfaction – customers who switch to online payments tend to be happier. The paperless system will also bring significant cost savings to Aqua “Financially, it’s less expensive for the company to send an electronic bill than a paper bill, mainly because we eliminate the cost of postage,” explained Aqua Regional President Rick Fox, who was vice president of customer operations when the company developed Aqua Online.
“There’s also a much quicker delivery time, and when people get a paperless bill, they typically pay a few days sooner than they do with a paper bill.”
The change to paperless will also conserve tress. Aqua typically mails around 850,000 paper bills a month, each one generating at least three pieces of paper: the bill, the return envelope and the mailing envelope. Often, other paper materials – billing stuffers, letters and regulatory information, such as water-quality reports – are also enclosed in the mailings.
Using less paper is only part of the environmental picture. According the PayItGreen survey, if 20 percent of American households switched to paperless bills, statements and payments, more than 100 million gallons of gasoline would be saved, annually, and greenhouse gases emitted by delivery vehicles would be reduced.
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